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11 Reasons Why Responsive Design

31-May / Mobile Development-Responsive Websites / 0 COMMENTS

Responsive Websites
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
 
If you’re thinking your website should be responsive, you’re on trend. But more than that, you’re smart.
Consumers are not patient enough to spend much time trying to find the information they’re looking for if your site isn’t mobile-friendly. I don’t care how pretty your design is. At the end of the day, if design and functionality don’t meet, you won’t be meeting many new clients.
 
Here are 11 reasons to support a shift in your mindset, and choose responsive web design
1 Your website looks great everywhere.
2 Your website serves up just the right features/content for the device it’s being viewed on.
3 Your web strategy is more cost effective. No need for additional app development.
4 Your web strategy is more consistent across platforms and devices.
5 You are future proofing your web design to adapt to new technology.
6 It’s good for SEO. Google wants to send visitors to sites they want to see. In fact, they’ve said it ranks sites optimized for mobile higher in mobile searches.
7 91% of US citizens have their mobile device within reach 24/7. And they are checking their phones an average of 150x a day!
8 Mobile web browsing is projected to take over desktop Internet usage by 2015.
9 90% of people use multiple screens to access the web.
10 90% of smartphone searches results in a purchase or a visit to a business.
11 61% of visitors will return to Google to find a site that IS easily readable.
 
Sources:
Global Mobile Statistics 2012 Home: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Forrester Research “Understanding Responsive Design”: http://www.forrester.com/Understanding+Responsive+Design/fulltext/-/E-RES74481
Web Performance Today “Mobile vs. Desktop”: http://www.webperformancetoday.com/2011/04/20/desktop-vs-mobile-web-page-load-speed/
SEO MOZ “The SEO of Responsive Web Design”: http://www.seomoz.org/blog/seo-of-responsive